Long before experiences and services, there was a family growing up among these mountains.
These images tell the beginning of our story.
At the heart of our family story stands Bruno Alberti, Olympic skier and lifelong mountain man.
Born and raised in Cortina d’Ampezzo, Bruno dedicated his life to alpine skiing, representing Italy on the Olympic stage and competing at the highest level for many years. With more than sixty years devoted to the mountains and four Olympic appearances, his journey became a symbol of discipline, commitment and deep respect for the land he called home.
Beyond competition and results, Bruno was first and foremost a father. Through everyday life, early mornings on the slopes and countless hours spent on snow, he passed on his love for skiing to his son, Luca.
Today, Luca carries forward that heritage as a professional ski instructor and host, offering the same values through the experiences he shares with his guests. What is offered is not only technical knowledge, but a way of living the mountains shaped by family, time and deep local roots.
Growing up in Cortina d’Ampezzo meant living the mountains every day.
For Luca, skiing was never something learned in a classroom, but something absorbed through family life, shared time on the slopes and a constant presence in the alpine world.
Today, as a professional ski instructor and local host, he continues this family tradition by guiding guests through experiences shaped by patience, care and genuine connection to the place.
